El negoci a la xarxa exigeix adaptació a un mercat canviant. Mireia Mir

Mireia Mir, Business Angel of XIP IESE
Investing on the internet: 3 myths and 3 realities. Fòrum d'inversió 2009

Internet s'ha sofisticat. El sector empresarial a internet és extremadament competitiu i, si bé ha propiciat el negoci a través de la xarxa, també l'ha fet més variable. Per això és important subratllar la capacitació en noves tecnologies que ha de tenir l'empresa i la optimització de la recerca, bo i diversificant la visibilitat de la marca.

Idees força:

- "Nowadays, the Internet sector is extremely competitive and has high-skilled people behind. Ten years ago, good ideas and brilliant people were enough. But things have changed. The sector is much more sophisticated. Accordingly, Intercom has added on-going training and support in new technologies in its portfolio."

- "Internet behavior changes very quickly, so entrepreneurs have to adapt their business proposals at the same path. The use of social networks underlines that nowadays it is not so easy to identify big opportunities but at the same time there are more ways for entrepreneurs to earn a living from the Internet."

- "Social media create high value and targeted inbound links to improve brand visibility in search engines. Thats why more than 88% marketers integrate social media in their marketing needs. Nevertheless, its important not to put all the eggs in the same basket and not to base a business strategy only in Search Engine Optimization (SEO). Building traffic and trust converges into sells."

Category:

Education

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