Greenwashing: False Claims on Recycling, Environmental Sustainability and Eco Friendly Products

Watch this video and learn about greenwashing, the true meaning of organic and what Lifecycle Assessment is.

Greenwashing is the false claim that companies make by spinning their products as environmentally friendly. According to greenbydesign.com, 98% of the products in the U.S. and Canada have some form of greenwashing.

Companies often use words with no clear meanings like "eco-friendly" or overemphasizing one green element, while everything else is not green, to deceive consumers. In most of the cases, companies have no proof at all for their products' environmental benefits. Even if the product can prove that it is greener than any other substitute in the market, it does not imply that the production procedure is green. For example, a recyclable T-shirt made in a factory pollutes rivers.

The other common mistake consumers often make occurs when purchasing organic products. In order to be considered organic, products have to be made of 100% certified organic ingredients; while "made with organic" product only contains 70% of organic ingredients.

Greenwashing can be counted as false marketing, and going organic can be tricky sometimes, so watch this video and learn how to be a smart consumer.

This video brought to you by Grenk and Nextlife.

Category:

Howto & Style

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• Greenwashing
• recycling
• recyclable
• recycled
• eco
• environment
• green
• green cleaning
• socially responsibility
• ecofriendly
• green energy
• sustainable
• sustainability
• disposal
• waste management
• cleaning products
• cosmetics
• organic
• natural
• plastic
• pollution
• go green

[readerenergy]

I am sure the video contains worth while information. However, the speed at which the various frames of the presentation are refreshed is too rapid, and so your readers are going to loose interest and not get the message you want to convey. You don't want them to have to view it several times to understand the message conveyed.

[theproteincrunch]

Great video - it's up to us to become more educated. the more we know the less we can have the "green" pulled over our eyes..

In the words of Jason Drew - "we are in a race between education and catastrophe!"

[61MinutenSex]

Very interesting! ! ! i love this kind of Information! keep up the good work.

And to alle the "too fast slides" cirticism - just use the pause button :P

Have a good one

Jan

[ISAIAHSM0MMy010]

I agree with the first comment... in 0:15 i was only able to read "Cleaning products, cosmetics..." then boom! next slide O_o ... other than that, I guess it was a good video[:

[EIiott]

Interesting video but the text was spinning past way to fast to take it all in.