http://blippar.com Tesco launches Halloween scary deals campaign with blippar using augmented reality to promote purchase of Shrek DVD, Halloween treats and costumes. It's first of its kind multichannel augmented reality campaign.
This campaign is done with SUN and Metro newspaper press ads.
Download Blippar on iPhone and Ipad2 - http://itunes.apple.com/gb/app/blippar/id410604563?mt=8
Download blippar on Android -
https://market.android.com/details?id=com.blippar.ar.android
it is really interesting
mehmedakif80 2 months ago