BBC Culture show: Tate Modern is 10! (Part 1)

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Uploaded by on Jun 24, 2010

Wolff Olins' chairman Brian Boylan and creative director Marina Willer feature in this BBC Culture Show special talking about the ground-breaking Tate brand, created in 2000 by Wolff Olins. The programme, dedicated to Tate Modern's 10th birthday, seeks to understand how the institution has become one of the most successful modern art museums in the world. Brian and Marina, along with Sir Nicholas Serota, and artists Tracey Emin, Grayson Perry and Rachel Whiteread explain to art critic Matt Collings how the organisation set about realising its ambition to revolutionise the way people perceive art.

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  • Hard to imagine a tamer career yes man than Collings. He obviously knows well not to bite the hand that feeds him his buttered-side bread. He knows well instead how to eagerly and gratefully lick it like the family dog being handed down a scrap under the table.

    "A break down of elitism going on " - that's got to be the best one yet.

  • This guy allegedly ripped off a London artist's original work to forge the Olympic Logo.

    Checkout 'Olympic Logo Dispute' on Google sometime kids.

  • From Whitereads gigantism to this "new" minute'ism.

    Chinese dolls and Lilliput's already been done, Brian... as has your Olympic logo, as you well know.

    When are you / Tate Modern going to give us something really original? ;-)

  • The Tate is a cool museum.. but not the best modern art museum in the world. Certainly not.

  • the sun is what got me

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