2010-01-27 yourdailyjingle presents: Purple Goldfish Project

IMPORTANT: Today's jingle is part of a jingle-off, where Love Jingles (http://www.lovejingles.com) and I wrote a jingle for the same site, Marketing Lagniappe. PLEASE GO TO http://www.marketinglagniappe.com/blog/2010/01/27/lovejingles-vs-yourdailyjin... TO VOTE for your favorite jingle! And tell your friends! Please! Whoever wins this is will get the title of the world's most popular daily jingler, which is pretty big time.




Help Stan Help Others: As you can tell, the purpose of the Purple Goldfish Project is to collect 1001 examples of companinies going above and beyond for their customers. Since Stan cares about helping others, if you mention "yourdailyjingle" when contacting him, he'll donate 2 non-perishable items to the Thomas Merton Center. How sweet is that! If you have an example, please submit it at http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/.


What is a Lagniappe? Why is it purple? Don't worry, it's pretty simple. Stan says that Marketing Lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a little something extra. Its that unexpected surprise thats thrown in. The reason he calls it a "purple goldfish" is that just as a goldfish dyed purple quickly stands out among its peers, a company that goes above and beyond will quickly stand out as well. To talk more about Marketing Lagniappe, he's planning on writing a book about it, but first he's looking for 1001 examples of ML that people have experienced.


Lyrics

Purple Goldfish
Purple Goldfish Project

If you're feeling like your business is a little fish in the big big sea
Trying to stand out in the crowd of similarity
Let me tell you 'bout marketing lagniappe, the secret recipe
Since the best advertising is word of mouth
Go above and beyond to make your customers happy

There's a man named Stan, and the PGP is part of his plan
To write a book with 1001 examples submitted by loyal fans,
So if you have some great examples
or are looking for inspiration
Then make marketinglangiappe.com
your browser's destination

Category:

Music

Tags:

• yourdailyjingle
• lovejingles
• jingle
• off
• purple
• goldfish
• project
• funny
• advertisement
• viral

[FlyingSwe]

Not even near Lovejingles...

[chocolateguy72476]

Alright now, purple goldfish--YEA!! I love the rap part, sweet! lol