WeSC: KarmaTech

Social media via your shoe

Imagine a shoe that can update your Facebook status, get you a discount at a coffee bar or put your picture on Flickr.

Students at Swedish agency Hyper Island developed this concept for shoe brand WeSC, describing it as 'a social take on Nike+'. The idea is to place an RFID (radio frequency identification) tag in a shoe . The KarmaTech shoe can be placed on a reader (for example, on a mat) to update the wearer's Facebook or Twitter status. It could also get them special entry to an event or free products. They could even make a Facebook friend request, if they stand on the mat with a new friend.

Category:

Entertainment

Tags:

• advertising
• WeSC
• KarmaTech
• Technology
• Education
• Social Media
• Bilim
• Sanat
• Teknoloji
• Elalem
• Reklam

[Oblivion776]

You can pretty much do anything. Like annihilate privacy, implement new types of social discrimination and send information about your whereabouts to a government agency or privately owned corporation. Great idea.

[jonfoxsv1]

is stupid. bye shoes, bye privacy. and the logo, Atari? be originals!

[Megalon7]

it's just as cool as it's meaningless, dont fall for the police state my brothers and sisters

[tuesdayis4ever]

I like this!!!

[marcusarelius]

This will not work. Yet another 3rd party independent company trying to mooch off what's already successful.

[Happyface488]

I it real

[ThroughXmyXEyes]

I actually really like the idea

[patinadoresUSC09]

Slaughter houses also use this technology to keep track of it's cows, and communist.

[CrustyBumhole]

What is become of us?

[djbelast]

@djbelast