WeSC: KarmaTech

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Uploaded by on Jan 25, 2011

Social media via your shoe

Imagine a shoe that can update your Facebook status, get you a discount at a coffee bar or put your picture on Flickr.

Students at Swedish agency Hyper Island developed this concept for shoe brand WeSC, describing it as 'a social take on Nike+'. The idea is to place an RFID (radio frequency identification) tag in a shoe . The KarmaTech shoe can be placed on a reader (for example, on a mat) to update the wearer's Facebook or Twitter status. It could also get them special entry to an event or free products. They could even make a Facebook friend request, if they stand on the mat with a new friend.

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  • You can pretty much do anything. Like annihilate privacy, implement new types of social discrimination and send information about your whereabouts to a government agency or privately owned corporation. Great idea.

  • is stupid. bye shoes, bye privacy. and the logo, Atari? be originals!

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All Comments (229)

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  • it's just as cool as it's meaningless, dont fall for the police state my brothers and sisters

  • I like this!!!

  • This will not work. Yet another 3rd party independent company trying to mooch off what's already successful.

  • I it real

  • I actually really like the idea

  • Slaughter houses also use this technology to keep track of it's cows, and communist.

  • What is become of us?

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