Background Stories daylights a product's life history

Arlene Birt - Background Stories

As the history of a food product becomes as important as how it tastes, how do we tell this story? Arlene Birts fascination in the complex and often hidden backstories of everyday products turned into a thesis project called Background Stories. This visual language daylights a product's life history in easy to understand, brand aligned, graphics - from raw material to store shelf. Going beyond trendy eco-labels that only tell part of the story, Arlene opts for full disclosure. By making this kind of transparency marketable, she is pushing for a whole new type of producer/ consumer relationship.

Recorded on October 19th, 2007 at Solutions Volume 2 in Minneapolis, Minnesota.

www.solutionstwincities.org

Category:

Nonprofits & Activism

Tags:

• Solutions
• Twin
• Cities
• art
• design
• activism
• education
• community
• future
• positive
• creativity
• worldchanging
• humanitarian
• chocolate
• graphic
• ecolabel
• product
• background
• stories

[rayofminneapolis]

Sound check. Great video, but I can't ... oh I supose the solution is to just turn it all the way up. cool.