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John Kotter - The Heart of Change

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Uploaded by on Mar 23, 2011

Dr. Kotter talks about how to win over both hearts and minds in his book The Heart of Change. Within Dr Kotter's 8 Step Process winning hearts and minds is an important part of business thinking and a way to change behavior in an organizational or a cultural change. The emotions of business must play an important role to change behavior to achieve the significant change projects. Getting to the business heart is something that many people miss. Listen as Dr. Kotter gives some business tips to achieve the heart of change.

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  • cool stuff, clear and compelling

  • Meeting the hearts and minds - that we have seen in relationships, real estate business, and now we ought to apply for successful change management.

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