BT Vision Advert from Nov 3

BT's campaign for the BT Vision service continues to use the Adam and Jane characters and their family to explain the benefits of the IPTV service.




The campaign reminds viewers about the benefits of BT's service: Access to Premier League Football (Delayed) 100's of films on demand, kids programming and the ability to pause programming.




It is worth noting some of the text disclaimers at the beginning of the ad since access to BT Vision requires an ADSL connection speed sufficiently fast to support IPTV. Speed (or bandwidth) is of course generally limited by the distance the subscriber is from the exchange. The further away, the slower the speed, and perhaps 20% of BT's customers will remain unserviceable for the foreseeable future.




Since BT Vision is a hybrid box with both IPTV and a DTT PVR, BT Vision customers also need to have Freeview (DTT) reception. This can be patchy in some areas as UK DTT is broadcast with less power than the traditional analogue system. This has been designed to avoid interference to the traditional analogue signal.




BT recently reported 70,000 installed customers for the service, with a further 30,000 waiting to be connected. To what extent these customers are actively using the on-demand (revenue generating) part of the product is currently unknown outside BT, but for now, the contract duration required for BT Vision means that product is succeeding in its primary objective, which is to stem churn to other, cheaper broadband suppliers.

Category:

Entertainment

Tags:

• IPTV
• BT
• Vision
• VOD
• On
• Demand

[illoveeeyouuu]

FranKo are best ever live!! Tommy is awesommee <3 <3 i hugged him (:

[iLLege]

TOMMY BASTOW!!

[spinout3]

why so many pervy comments about a kid in an advert?....

[NiviBieb]

Tommy Bastow -3 :')

[bitabanterr]

im in love with tommy bastow.

[emmadavies1213141516]

@illoveeeyouuu luckyyyyy, i wish!!!!

[bethanyhomer]

i didnt know he was in these adverts!<3<3

[SuperYoshiB]

OMG its Tommy hahaha my bezzie mate will be happy. i didn't even realize it was him ahahah lol xx

[Meikemoo]

lollll Tommmmy <3

[smidge96]

@mattyman17 you dont know him... you cant say that :/

[MrOmenacommeth]

@mattyman17 Dickhead

[JuicyMachine]

Tommy is very cute in this commercial :O