Behind the Scenes of the "Which One Deserves to Die" Campaign

A detailed look at the production of DAE's "Which One Deserves to Die" campaign for San Francisco Hep B Free.

All talents featured in the campaign were volunteers from the Bay Area Asian American community.

The campaign took home the following awards:

- 2010 Association of National Advertisers (ANA) Multicultural Excellence Awards - Honorable Mention (Categories: Asian, Significant Results)

- 2010 Clio Healthcare Awards - Finalist

- 2011 Asian American Advertising Federation (3AF) Creative Campaign of the Year - Silver

About DAE:

DAE was founded twenty years ago by three young men who recognized that the growing Asian-American market wasn't well served by advertising and marketing. They had years of solid success behind them at general market agencies. And they saw that both consumers and advertisers deserved different, and better, work. That's the vision that led to the creation of DAE, and it's still our vision today. Just like our founders, we're still a pretty small agency led by folks with major brand experience, in both the US and in Asia. It's experience and dedication for our craft that shows in everything we do. And, more than ever, we make it our business to know and understand our consumers, our community, and our culture - the culture we don't just share in, but help create and perpetuate. We do work that matters and are proud of it. For more information contact hello@dae.com or visit www.dae.com.

Category:

Nonprofits & Activism

Tags:

• +Asian American
• +Chinese
• +Advertising
• +PSA
• +nonprofit
• +hepatitis B