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Shadow-Activated QR Code Campaign

JinTaek NOH JinTaek NOH·26 videos
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Published on May 1, 2012

Shadow-Activated QR Code Actually Useful and Cool Retailer's sign scannable only at lunch

For all the talk of mobile-marketing tech, there remains a pretty wide gap between the potential and the practicality of QR codes. That's why it's nice to see this case study from Korea, where a retailer increased lunchtime sales by 25 percent with a shadow-based QR code that's only scannable in the middle of the day. Emart's "Sunny Sale" codes are created with three-dimensional displays outside several dozen locations in Seoul. When the sun is at its zenith, the shadows line up, allowing the code to be scanned for access to coupons and online ordering. It's a smart idea that, in the short term at least, has generated plenty of strong PR and sales. While the wow factor is sure to fade quickly, it's still a great example of a marketer finding a way to turn QR codes into something actually worth scanning.

By David Griner, www.adweek.com

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All Comments (9)

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  • Красимир Кривчев

    Красимир Кривчев 4 weeks ago

    super

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  • Tanq Stoilova

    Tanq Stoilova 1 month ago

    Great idea, Regards!

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  • mslinkexchange

    mslinkexchange 2 months ago

    This is an awesome use of QR codes!

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  • Alexandre Stopnicki

    Alexandre Stopnicki 4 months ago

    On the suny side of the QRcode

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  • QR Codes

    QR Codes 6 months ago

    What a great way to use QR codes!

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  • T3dm0sby

    T3dm0sby 9 months ago

    :-0 awesome!

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  • Patrick Lévesque

    Patrick Lévesque 10 months ago

    Wow! How creative!

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  • Ad Just

    Ad Just 10 months ago

    great idea! awesome!

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  • loui01

    loui01 11 months ago

    great! well done

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