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Madrid's Tourism Stand Goes Interactive at FITUR 2008

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Uploaded by on Feb 29, 2008

The Consorcio de Turismo de Madrid's stand took home the prize for 'Best Stand' at this year's edition of FITUR, the Tourism Trade Fair. YDreams Med conceived 8 different Magic Books with the region's tourist highlights, and a show-stopping giant 4 x 4 m projection that "read" visitors' minds! The app displayed real-time video images of visitors with comic-style thought balloons that instantly popped-up over their heads. The balloons featured funny phrases related to Madrid's tourism, adding humor to an incredible surprise effect.

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Travel & Events

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