The Consorcio de Turismo de Madrid's stand took home the prize for 'Best Stand' at this year's edition of FITUR, the Tourism Trade Fair. YDreams Med conceived 8 different Magic Books with the region's tourist highlights, and a show-stopping giant 4 x 4 m projection that "read" visitors' minds! The app displayed real-time video images of visitors with comic-style thought balloons that instantly popped-up over their heads. The balloons featured funny phrases related to Madrid's tourism, adding humor to an incredible surprise effect.
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