Masami Sato Founder of B1G1 on Leaderonomics Show

B1G1 (Buy1GIVE1) is a global giving movement of effective 'transaction-based' giving connecting businesses and charity organisations around the world in real win-win relationship. Imagine if every time someone bought something, it made a tangible difference? And what if 100% of every contribution effectively reached the cause? Buy1GIVE1 giving creates a world full of giving where every transaction makes a difference - simply, effectively and impactfully - involving everyone in the giving activities.
B1G1 was founded by Masami in 2007 and now has business members in 14 countries with worthy cause projects of nearly 700 around the world.

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