The Skincare Millionaire website provides up to date complimentary professional business, marketing and Branding information that specializes in the beauty salon and SPA business.
The Skincare millionaire seminars will highlight the ways that consumers choose their products and their Brands as well as demonstrate various proven to work winning strategies that were developed especially for beauty salons and spas.
Practical Marketing Tools (Free of charge for the Millionaire seminar participants) - The Millionaire seminar participants benefit from ready to use:
1.12 layout-designs ready to use adverts.
2.12 different posters designed to support the different monthly promotional activities.
3.12 different vouchers: that can significantly increase new customer traffic.
4.12 monthly newsletters: that you can use to immediately communicate with your customers.
Background and facts:
Most beauty salons and SPA owners as well as professional skin therapists are certified by various cosmetic schools that mainly concentrate on the structure and function of the skin and treatment techniques but dont provide the up to date professional business, marketing and Branding education that specializes in the beauty salon and SPA business.
Opening a beauty salon and especially a SPA can turn into a high investment that requires additional management and modern business skills that especially geared to this kind of business.
Less than 5% of consumers visit beauty salons and SPA as regular cliental and most consumers choose to buy their skincare products at shops rather than at beauty salons and spas.
Most beauty salons and spas concentrate on relatively low profit treatments and leave the more profitable skincare retail business to the shops
Products
There is hardly any difference between the products that are retailed in shops and the ones that are retailed in beauty salons and spas.
Most shops offer a huge skincare product variety compared to the relatively small assortment offered by beauty salons and spas.
Most consumers think that purchasing skincare products at beauty salons and spas is more expensive than buying then at the shops.
This partly explains why consumers choose not to buy their skincare at beauty salons and spas.
Prices and promotions
The shops constantly offer discounted prices as well as very attractive on going promotions, strongly and aggressively supported and financed by the cosmetic companies compared to the relatively unattractive offers made by beauty salons and spas.
Advertising
Aggressive professional and attractive ad campaigns financed by the skincare manufacturers push consumer traffic into the shops while beauty salons and spas have to finance their own advertising.
The home made advertising created by beauty salons and spas are in most cases unprofessional. Because of budget restraints the advertising does not appear in the main consumer media channels. This results in non efficient advertising that ends up as a pure expense rather than as an efficient long term investment.
Location and physical distribution channels
The shops and chains offer a luxurious shopping experience with comfortable parking facilities and easy access for most of the public. In other words, it is much more comfortable to buy skincare in shops than at beauty salons and spas.
Direct sales and online shopping
Are taking a certain part of the skincare retail from the shops and chains, but at the same time they also take a part of the retail done by the beauty salons and spas. Some of those online shopping channels belong to the shops, so, again, the real looser is the beauty salon and spa market.
Staff
The shops employ highly motivated sales staff who earn their income mainly from a retail sale commission base compared to beauty salon and spa that concentrate on treatments not on retail and suffer from a relatively high rotation of staff.
Fighting in the tiny swamp
Understanding that just 5% of the market share or less is left for the beauty salon and spas and counting the huge amount of beauty salons and spas per area makes this tiny market share a real tiny swamp that hardly leaves any profits if at all.
No differentiation No Brands
Looking at what the beauty salons and spas have to offer, both from the treatment and from the retail perspective, a clear picture emerges.
1.There is hardly any difference between one beauty salon and spa to another. (Most of them look and promote themselves in the same manner)
2.There arent any real Brands that are present and distributed through beauty salons and spas.
3.A real Brand means- a Brand name that consumers know and recognize as superior.
Today consumers are interested in Brands-not just products!
READ MORE http://theskincaremillionaire.com/what_are_we_about.html
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Business Plans: Jim Goetz, Sequoia Capitalby stanfordbusiness13,460 views
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