Features Jordan Smith (MixTmeat) riding a fixed gear bike inspired in design by the W Hotels of New York. Jordan rides around London and W London Hotel.
The wider project introduces a further x6 bespoke bikes customised by Patrick Cox, Ron Arad, Paloma Faith, Natasha Law, Alice Temperley Studio and Benedict Radcliffe. The bikes are avaialbel for W hotel guests to ride through summer 2011....
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