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Pianoforte Holding (Yamamay) to launch beauty retail concept

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Uploaded by on Mar 16, 2011

Pianoforte Holding, the parent company of Yamamay, Carpisa and Jaked is preparing two new retail concepts and is aiming for a stock market listing in the medium term. The new retail concepts will be in the beauty business. Separately, in April Yamamay will air the new press campaign featuring texts written by Italian sociologist Francesco Alberoni.

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