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Direct Marketing: Where Do We Go From Here?

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Uploaded by on Oct 8, 2009

In part two of 1to1 Media's Hot Topic Roundtable, Dave Frankland, principal analyst at Forrester Research, Lois Geller, owner of agency Lois Geller Marketing Group and author of "Response! The Complete Guide to Profitable Direct Marketing," and U.S. Postal Service direct marketing gurus Cat Moriarty and Doug King share their predictions of direct marketings future.

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