LinkedIn Expert Tip: Naming your LinkedIn Group so people will find it!

Groups are an amazing resource and tool on LinkedIn. And there are A LOT of them our there. If you want your Group to get any traction, people need to be able to find it!
• Make sure you have your company name, or group cause in the "Title" section
• After your name, tell them what you do - LinkedintoBusiness: LinkedIn Advice, Training, and Education
• The Summary section is what gets seen the most. Make sure you use your keywords to explain the benefit of joining the group. What's in it for them?
• In the description section you get 2000 characters to really describe what your group does. Use the keywords that best describe how people would look for you -- not the clever ways you describe yourself.
Finally, once you have created your group, make sure you use the tools it offers to invite people to join your group. I also recommend creating a bit.ly URL of your groups so that you can easily share it in Twitter, Facebook and in your email signature.

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Education

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• LinkedIn Groups
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