Vijay Govindarajan on Reverse Innovation
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Uploaded by VGgovindarajan on Mar 30, 2011
Vijay Govindarajan, Professor of International Business at the Tuck School, discusses reverse innovation. What is it? Why is it important? And, what must multinationals do in order to master reverse innovation?
- 12 likes, 0 dislikes
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@cristoretornebiblia It is good you point out the ideas are similar. Going to look up Prahalad! Thanks. By the way, sometimes the greatEST danger is to categorise 'similar' ideas as 'the same' (it is a brain based bias). Sometimes a 'similar' idea is distinguished enough that it is in fact a very different idea leading to a very different result.
britishbrainz 3 days ago
Similar ideas to CK Prahlad BOP Theory
cristoretornebiblia 9 months ago