Coke 60 sec commercial

This is a commercial I did for a college project in May 2008. The campaign is fictitious, however, I would really like to sell the idea to Coca Cola. It would be huge.
Coca-Cola is a well established icon of the cola industry. It is not a matter of getting the name known; it is recognized in third world countries. Therefore, brand identity cannot change. The strategy, therefore, is to jump on the wagon of a hot issue before it becomes passé. That would be Global Warming. The campaign is twofold. The first part is to promote the fact that Coca-Cola is doing their part to reduce industrial impact on the planet and by buying Coca-Cola, the consumer is helping the corporation to purchase and preserve the rainforest. 5% of Coca Cola sales will go towards purchasing acres of rainforest. Also, they will concentrate on using alternate resources to power the bottling factories and Coca Cola corporation trucks will be replaced with greener models at a rate of 200 per year.

The tagline, Globally Cool Coca-Cola signifies that Coke is anti-global warming. And not only cool as in temperature, but it is culturally cool like the slang for socially adept.
The color palette uses a lot of green. The exception is the Globally Cool splash (literally) where the bottle of Coke splashes into the ocean. Its cool and refreshing looking. The background is black to imply outer space. It makes a big impact visually (and literally).
This should appeal to two demographics. The first is to all of the people (38% of the population) who are concerned with Global Warming. In the 60 second commercial, I was trying for the feel of the Coca-Cola Hilltop commercial of 1971. It made everyone happy and created a feeling of community. With the Chicago songs, Dialog I & II, the theme of We can make it Happen emphasizes the feeling of community and that if we work together (and buy Coke) we can save the planet. (In fact, one of the lines is, we can save the world now.

Category:

Film & Animation

Tags:

• 369design
• ladykyra
• l80kyra
• coke commercial

[mikheevlol]

Wtf!