Excellus BlueCross BlueShield "Blue Box" :30

For the 2009 open enrollment season, we directed our message toward employers, creating a spot that highlights how they get more health plan for less with Excellus BlueCross BlueShield. And as we see, employees get exactly what they're looking for wrapped inside dozens of big blue surprises.

Directed by Don Rase, Sparks Productions, Toronto; Post Production, Daily Post, Buffalo

Category:

Education

Tags:

• Partners and Napier
• Excellus
• Blue Cross Blue Shield
• Blue Box