Steve Low's Midwest Toyota Scion: Trust Ad #1

The Opportunity
How to convey to the Greater La Crosse Area that customers looking to buy a new or used car or truck at Steve Lows Midwest Toyota are treated with genuine honesty and integrity in the sales process.

The Result
It started with the creation of an umbrella theme. This message served as the anchor for the advertising direction and was the key communication in the writing and production of 2 :30 television commercials. The double meaning of Steve Lows Midwest Toyota Its The Trust You Know served to let the audience know that treating customers with
sincerity was what this La Crosse Toyota dealer strives to achieve. The unusual
photo-mation technique conveyed stylistic and slightly offbeat animated visuals as viewers learned what in this world they could trust and what in this world they should not.

Category:

Travel & Events

Tags:

• Advertising
• Graphic
• Design
• La
• Crosse
• WI
• Wisconsin
• Onalaska
• Steve
• Low's
• Midwest
• Toyota
• Scion