Andy Atkins-Krueger interviews Stuart Tofts, SEOptimize and Paul Doleman, UK SEMPO Co-chair at SES London 2009. Paul discusses the current economic challenges and the impact on search and digital industries. Paul also discusses SEMPO's credit crunch survey which covers a number of industries such as finance, auto, retail, travel, insurance and how these industries are modifying their marketing strategies as a result of the global economic recession. Paul discusses the top level findings of the survey.
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