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BMW i and Bridgestone. Creating a Unique tyre for a Unique vehicle.

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Uploaded by on Sep 20, 2011

When the BMW i concept was introduced to Bridgestone, it was immediately clear that it would require a unique tyre design to deliver the expected performance targets. BMW i vehicles have unique technical characteristics such as light weight and a weight distribution different from any other car, that need to be considered when designing tyres for the vehicle.

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  • ...and our PERFECT English pronunciation!

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