Valtech's Al Goerner presents the keynote at the Agile Edge Conference in London March 2nd 2010.
More at www.valtech.co.uk
Whether B2C or B2B, web-business applications are increasingly complex and significant investments with ever-greater payoffs if done well and in-time to take advantage of market opportunities. It has never been more important to examine methods for web-business application development that foster;
•innovation for market differentiation
•responsiveness for timeliness and change-tolerance
•discipline for quality and reproducibility.
Our keynote address discusses these essential characteristics for web-business application development methodology. It explores the differences in culture between the creative marketing and the detail-oriented technology worlds. It contends that those differences are not as great as is often perceived and that cohesion is possible and necessary.
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