Perils of Logo Design (in thermal infrared!)

In 2008 the Office of Government Commerce (OGC) paid a design firm to redesign its logo.

The resulting logo caused quite a stir, and aroused plenty of attention from excited members of the press and various online communities. In the end, the logo design was changed again to end the controversy.

This film recreates that logo, and associated controversy, with the use of a cube of ice, a warm body, and a thermal infrared camera. In thermal infrared, the ice can be used like a paintbrush to paint text or images on warmer objects. The ice leaves a trail of chilled water, which shows up as a dark region on the thermal image.

Category:

Science & Technology

Tags:

• thermal
• infrared
• ir
• flir
• heat
• temperature
• sinfrared
• ice
• painting
• thermography
• experiment
• ogc
• logo