Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oi...
Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil.
But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields.
As westerners revel in those designer lattes, impoverished Ethiopian coffee growers suffer the bitter taste of injustice. In their eye-opening expose of the multi-billion dollar coffee industry, filmmaking brothers Nick and Marc Francis trace one man's fight for fair trade. http://www.blackgoldmovie.com
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Business is about profit maximization through lowering transaction cost. The fundemental problem here is that the sellers have no power to negotiate a better price because there is such an abundance in coffee production. Virtually any country could produce coffee. Basic economics and business who cares. The path to development is stamping out corruption.
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2. send this to 2 other videos.
3. hold your breath for 10 seconds
4. press refresh twice
3. LOOK AT YOUR HANDS
"put the cup down" you can do it