Media Bites - JC Penny Back to School

In this weeks Media Bites we take a look at a new back to school commercial by JC Penny. The 1-minute spot has students transform a school cafeteria into a fashion show runway. The commercial uses music from a hip band and promotes a line of branded clothing that the company sells. The commercial also plugs its website which features the same models used in the TV ad. This spot is an excellent example of how advertisers target youth, where youth are not just selling products, they are selling style.

Category:

Education

Tags:

• Media Bites
• GRIID
• JC Penny
• youth marketing
• back to school

[watchuwannado]

its just a damn commercial... who gives a shit

[frickaloo]

Oh nooooo! Our children are being ruined because JCPenney wants to sell them clothes! The humanity!!!! Thank you for bringing this non-issue to light!

[Shadowsadist]

I like the commercial look but ur right. Education is important. Too bad they don't educate right.

[iluvdance1011]

shut up they are a clothes store OF COURSE they are going to sell clothes and i remember that commercial

[GavinAtlas]

If this was the worst problem our country faced, we'd be in really good shape.

[tessFranco9]

wtf dude shut up and get a life

[Seg741]

As well as you interpreted & analyzed JCPenney's commercial. JCPenney can not be blamed for smart advertising it's their job to pull in customers. That doesn't mean consumers have to buy... I love this commercial and this song. Guess what I haven't even walked in JCPenney and I have money and the means of transportation to get there. As for the educational system how does that pertain to anything about a JCPenney commercial. The people buying the clothing know their wasting Money!

[DramaStar9687]

its just a freakin' commercial, not that serious!

[Spycoo16]

Man, I used this on my blog, thinking it was JUSt a commercial, now i gotta go find a WHOLE new one T_T

[01mymomma]

Love your voice-over! That's really funny :)

[piggiesrule123]

this is effing pointless.