Safety Belt Education -- Buckle Up For Safety

The single most effective protection against death and serious injury in a car crash is the safety belt. Since Vince & Larry, the Crash Test Dummies, were introduced to the American public in 1985, safety belt usage has increased from 14% to 79%, saving an estimated 85,000 lives, and $3.2 billion in costs to society. The campaign tagline, "You Could Learn A Lot From a Dummy," as well as the crash test dummies themselves, was retired in 1999, when the U.S. Department of Transportation revised the campaign.

• Category

  News & Politics

[NinjaMuffinMaster]

I never got why people wouldn't buckle up. I always buckle up, except when I can't seem to get the buckle to work. It just seems natural by my parents don't buckle up.

[Mike Dumas]

The kid at 0:30 is a Cubs fan. Hell, you'd think he'd welcome an untimely death!

(Only kidding, Cub fans...)

[Jack Allen]

Sounds like J's with Jamie, the legendary jingle singers, doing the vocals. Think they were out of Chicago, and since the kid's got the Cubs hat...

[ryansnider]

I wear 5 safety belts.

[Baron Foma V]

I remember this on TV in USA. How fun to find it again!

[peyton schlagel]

0:18?

[jrocco36]

Problem with those cars in this ad is the seat belt may keep you from going through the windshield but in a head on crash if you didnt smack your face in the iron and metal dashboard the steering wheel shaft will skewer you like a kebab. This was a great start but Thank god for real safety improvements in cars.

[spideraxis]

Thanks for posting this nostalgic and wise ad.

[Sandra Ryan]

I always get a kick out of the lady in the old-timey car at :18 with the modern(for the time)seat belt.

[Joshua Carino]

They used this PSA in the ad for the video game Stuntman

[Theaterinstaller]

I remember this jingle from my childhood. I sing it to my son (he's 5) every time we get in the car. He know every word. We play it a lot while driving.

[Donna Brenz]

Love this jingle. THANX for posting it. In this day of "click it or ticket" perhaps the updated version should play--

OPEN UP YOUR WALLET OPEN UP

OPEN UP YOUR WALLET ALWAYS BUCKLE UP

DO IT EVERY TIME OR FACE A HEFTY FINE

SO COME ON EVERYBODY BUCKLE UP