Safety Belt Education -- Buckle Up For Safety

The single most effective protection against death and serious injury in a car crash is the safety belt. Since Vince & Larry, the Crash Test Dummies, were introduced to the American public in 1985, safety belt usage has increased from 14% to 79%, saving an estimated 85,000 lives, and $3.2 billion in costs to society. The campaign tagline, "You Could Learn A Lot From a Dummy," as well as the crash test dummies themselves, was retired in 1999, when the U.S. Department of Transportation revised the campaign.

Category:

News & Politics

Tags:

• ad
• council
• psa
• public
• service
• historical
• crash
• test
• dummies
• dummy
• seat
• belt
• safety

[NinjaMuffinMaster]

I never got why people wouldn't buckle up. I always buckle up, except when I can't seem to get the buckle to work. It just seems natural by my parents don't buckle up.

[mdumas43073]

The kid at 0:30 is a Cubs fan. Hell, you'd think he'd welcome an untimely death!

(Only kidding, Cub fans...)

[tahquitz2012]

@bengalgirl13 Seriously! That is so cool.

[bengalgirl13]

Thank you for putting this out here! That is my father that did the announcing on this commericial!

[lajolla52]

@Scelenaarwen

Vehicles on the open road and or freeways did not exceed 55 mph and most travel was done on a hiway not a freeway. I remember being thrown into the dash board of my parents car when we got into a car accident. this happened in the 50's. lap belt were a good option then, then 3 point seat belts came out which are better.

[lajolla52]

@Leniiyasweetiie

Really !!!!!!!!!! that is all you have to say. I am assuming you are under the age 40. Seat belts were not manditory in many cars in the 60"s and had to be retro fitted in many cars. the 3 point shoulder harness did not come into play until years later. FYI if you have a back seat in your car, chance are the person sitting in the middle only has a lap belt. As a small child I remember being thrown into the dask board of our car because seat belts had not been invented.

[Reubenhubert]

"If your car has safety belts, use them"...I always remember lap belts in cars, but at one time they were not a standard feature. When the shoulder belt came out I remember it had its own buckle and using it was optional.

[Wa3ypx]

helmet laws suck let those who ride decide

[jeremiah1499]

they made cars without buckles back then?

[Mohanchous]

I remember the campaign. The tune is from an earlier popular song, but I don't know what it was. Campbell soup used the same song for a "Campbell up" commercial.

[markko17]

@mdumas43073 I noticed that too. That kid is probably is his 60's now and STILL waiting for a World Series!!

[bigyellowsteel]

This ones a lot better than "Click it or ticket". The dept of transprotation should realize you get more bees with honey than with vinegar. I hate how lawmakers in a revenue-porducing scheme have resorted to legislating safety. Sure it should be a requirement that all cars have them, but they should not be forced to be used under threat of fiduciary penalties. I find it funny they go after that when there are some states that don't have mororcycle helmet laws.