Uploaded by RuthSherman on Apr 6, 2011
http://ruthsherman.com
How To Hold An Audience In The Palm of Your Hand
I attended a recent 2-day event put on by the well-known business coach, Fabienne Fredrickson (http://clientattraction.com). From the evening cocktail party prior to Day 1, which began (for attendees) at 8 a.m. and went until 9 p.m., through another full Day 2 that ran from 8 a.m. to 6:30 p.m., it was all Fabienne, all the time.
She took her speaker responsibilities very seriously, the biggest of which was keeping her audience of 200+ engaged and open to learning. As any workshop leader or professional speaker will tell you, this is a herculean task.
It is difficult for an audience, too, to sit quietly for hours on end and be fed information. No matter how high-quality -- and it was -- there is only so much the brain can absorb in before the bottom gets antsy.
Still, the onus is on the speaker, the workshop leader to keep things going and keep the audience awake.
Fabienne was masterful. Here are a few of the techniques she used:
• Repeat after me: This is when the speaker tells the audience to turn to a neighbor and say XX, and the audience then says XX.
• Call and response: "When I say X, you say Y!" The audience follows suit 2 or 3 times.
• High-five: Self explanatory
• Stand up and move around: Fabienne's technique was to play a bouncy dance song, loudly. People love to dance and it was a regular feature. If you don't have music, you can tell people to stretch, or play a game, toss a ball, etc.
• Confidence monitor: This is a monitor with slides and speaker notes that is placed strategically at the foot of a stage so a speaker can glance down to stay on track and takes the place of hand held notes or having to turn to an on-stage screen.
• Rhythm: Though Fabienne appeared in every "scene" and played "the lead" in most, she did break it up with interviews, case studies and role practices. She also had work the audience needed to do, which served to give her a well-deserved break.
Sure, I felt silly at times with all the "repeat after me's." I'm also not big on the whole dancing thing. To my personality, these types of things can seem gimmicky. But I understood what Fabienne was doing and most of the people in there were enthusiastic about these opportunities. I use them myself.
Of course, her nonverbal skills -- gestures, body language, voice. (all so expressive) indicated a great deal of comfort and happiness to be there. Fabienne's brand is all about giving to her clients and loving them.
We all felt that love.
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@klimadesigngroup I used a teleprompter for this because, as you note, it's difficult to speak for 3+ minutes without stumbling or rambling, unless it's memorized and who has time for that? In fact, if you look closely, you'll note my eyes glance away from the camera periodically to read. Now, I know how to write for the ear (as opposed for the eye), so it's technique, but it's key to sounding conversational, even though you might be reading.
RuthSherman 3 months ago
What a speech! This is one of my favorite videos. How did you do it, almost uninterrupted. Very good.
klimadesigngroup 3 months ago