Glow Interactive - Syfy HTML5 Ad

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Uploaded by on Jul 7, 2010

Glow Interactive developed the first in-browser rich media, interactive advertisement compatible with the iPad and iPhone to run on a major publisher website. Glow developed the creative concept for Syfy Network, then worked with EyeWonder and Ignited to develop the rich media delivery mechanism and platform. Rounding out the powerhouse team was The New York Times, which served up the advertisement on their homepage in conjunction with the premiere of Syfy's series "Warehouse 13," the most watched series in channel history.

Category:

Entertainment

License:

Standard YouTube License

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Top Comments

  • you mean Glow's first interactive HTML5 ad, not an industry first .

  • die flash, die.

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All Comments (9)

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  • @eyezure you are correct, but not everyone is a developer so we try to avoid confusion for those commissioning the ads.

  • @pupstyle thank you!

  • @c00000101 lets just say someone took liberties with the music. not endorse by nytimes or syfy :)

  • Hi @earthurj this was the first published ad. we wouldn't be foolish enough to believe no one has ever made an html5 ad before.

  • dope interface! love to spinny wheel of icons

    I didn't realize the SyFy - West Coast OG connection until now.

  • Nice work. And great soundtrack. I assume the audio is in no way affiliated with the in-browser rich media!  - J5

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