Weiden+Kennedy's Iain Tait - IAB MIXX 2011

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Uploaded by on Oct 3, 2011

Iain Tait, Weiden+Kennedy, chats with Randall Rothenberg at IAB MIXX 2011 about traditional agencies & digital agencies chasing the same flag somewhere in the middle, and that making great advertising is a different process is different than making software or a product.

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