Heather founded Wiggly Wigglers on her kitchen table in 1990, and now the Really Rural Store has a £2.5m turnover, selling bird seed, feeders, composters, plants, turf, tools, worms and more to anyone who would like a taste of country life.
Heather benefited from an advice session with Dame Anita Roddick, through our Ask an Expert programme. She also used the market research at the Centre to investigate her industry and find her niche.
Link to this comment:
All Comments (0)