Now's The Time To Fall In Love - Jack Payne and his Band

Although this was not the first Imperial record Jack Payne recorded, as far as the catalogue number is concerned, it was the first issued. It was also the first Jack Payne record I bought.
For an exclusive 2 year contact with The Crystalalate Gramophone Company he received the amazing sum of £10,000 (equivalent to 2 million today) plus another £5,000 one year later. He would also receive one penny (83p today), for every record sold. Moreover, the company would produce for him every quarter a statement of records sold and the amount due to him.
A copy of the contract is shown briefly at the beginning of the video.
The company stated they would do everything they could do to promote his records. Their trademark crown logo was changed to a photograph of JP and copy signature.
It was mentioned in the press at the time that Jack Payne had not just been elevated to the peerage but replaced the Crown itself.
A special 3.5 inch record was given away to promote these new records. Flyers were produced, large advertisments in the perodicals of the day. Record dealers sent advice of how to promote displays of his records. Also a special record sleeve (as shown) showing a picture of JP and his band.
The price of Imperial records had recently been reduced from 1/6d to1/3 and they sold well. The majority still turn up today. I doubt though with such a huge outlay that Crystalate made a profit but it was a real coup for the a middle of the market label to have such a big name and they certainly made the most of it!
Recorded c.11th March 1932.
Vocal chorus of Billy Scott-Coomber, Bob Busby & Bob Manning

Category:

Music

Tags:

• Now's
• the
• time
• to
• fall
• in
• love
• Jack
• Payne
• 1932
• Imperial
• dance
• record
• Billy
• Scott
• Coomber
• Bob
• Busby
• Manning

[85scampi]

Hylton and Leslie Sarony were good i admit, but oh boy, Jack and the Trio !- TOP NOTCH. I still remember the joy of getting my first Payne 'Imperial ' cover in a box of 78's in a junk shop and no Payne Imperial to see in a whole box of records. I took the cover home and placed - 'What More Can I ask?' inside it!.