http://BrainSmartSuccess.com/PerceivedValue
In this video I talk about what perceived value is and how we can use it when creating online videos to brand your business.
You need to keep in mind what your audience see's when they are watching your videos. If you are dressed in a suit or business shirt, they are going to expect business advice. If you are dressed in a cutoff t-shirt they may expect fitness advice.
It's important to try to match their perception of you in order to gain trust and ultimately make sales in the long run.
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