2013 Lincoln MKZ - Reveal - New York Auto Show 2012

NEW YORK, April 2, 2012 -- The all-new Lincoln MKZ makes its debut at the New York International Auto Show, marking a key milestone in Lincoln's reinvention.

"The new Lincoln MKZ represents the future of Lincoln in both style and substance," said Jim Farley, Group Vice President, Global Marketing, Sales and Service. "It is proof of our commitment to deliver a new breed of Lincolns for a new generation of Lincoln clients -- motor cars that are distinctive, elegant, full of technology and a delight to own."

The 2013 Lincoln MKZ enters the midsize luxury segment later this year.

It is the first Lincoln created by a dedicated team in its new Lincoln Design Studio

With a sweeping profile, MKZ incorporates one of the world's widest-opening retractable glass roofs

Lincoln Drive Control is an intelligent system that delivers a refined ride and engaging driving dynamics. Standard Lincoln Drive Control intuitively integrates multiple systems (engine, transmission, body and chassis) to deliver totally new Lincoln driving quality

MKZ innovations include a distinct Push Button Shift gear selector that enables flowing and architectural center console design

A quiet, well-appointed interior is enhanced by standard Active Noise Control, genuine wood trim, full LCD instrumentation, heated front seats and SYNC® with MyLincoln Touch™

MKZ is offered with a choice of three powerful, efficient powertrains, including a next-generation hybrid expected to ensure the MKZ remains America's most fuel-efficient premium sedan

Class-exclusive available inflatable rear safety belts supplement eight standard airbags

DRIVER TECH

Camera- and Radar-Based Driving Aids

The new Lincoln MKZ offers the Lane Keeping System, a suite of advanced driving aids that helps drivers avoid drifting from their lane due to distraction or fatigue. Consisting of Lane Keeping Aid, Lane Keeping Alert and Driver Assist, the Lane Keeping System utilizes a mono-vision camera integrated into the rearview mirror to read the lane markers ahead. For a more complete description of the Lane Keeping System, click here.

Available radar-based (ultrasonic) driving aids further enhance the driving experience. Adaptive Cruise Control and Collision Warning with Brake Support each use a long-range radar system that scans in front of the vehicle, automatically adjusting to traffic speed and providing a visual and audible alert when a potential front-end collision is detected.

Active park assist and Blind Spot Information System (BLIS®) with cross-traffic alert use multiple short-range wide-angle radar sensors. Each function provides a distinct benefit, ranging from making parallel parking easier to warning of oncoming vehicles while backing out of a parking space.

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[Curtis Nabors]

wow, awesome marketing presentation, customer experience ideas and very nice mkz. i hope lincoln succeeds in it's reinvention-the brand deserves it. and so do it's customers. jim farley we need to talk, i want to work in marketing for lincoln.