Persuasive Sales Letters

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Uploaded by on Apr 20, 2008

http://www.CopywritingSecretWeapon.com

The key to writing persuasive sales letters is to concentrate on the benefits the prospect will gain by using the product.

In this extract from The World Class Copywriter Masterclass, online copywriter Paul Hooper-Kelly discusses the difference between features and benefits. He also touches on the value of cliches in copywriting.

You can get a ton more great tips on all aspects of successful internet marketing, as well as virtual personal mentoring in the forum at:
http://www.UnfairAdvantageClub.com/charter.html

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  • does this bloke fly in on a helicopter to deliver these pearls of wisdom?

  • one channel SOUND only.

    fix the sound.

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