YDreams crafted a media-rich environment at Lisbon's first Hello Kitty store. To play up the fun-factor and colors associated with the affable Japanese cartoon character, YDreams' bet on the yWalk and yLight. Entering the store, shoppers are greeted with an interactive Hello Kitty theme-based yWalk that displays a picture of them taken only seconds before. A little alcove at the back of the store features a yLight digital wall projection with Hello Kitty illustrations. Children are encouraged to get creative by "coloring" in the different canvases using a simple flashlight.
this is great!
JJPasadena 2 years ago