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Helly Kitty Store in Lisbon (Interactive Floor)

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Uploaded by on Jan 28, 2008

YDreams crafted a media-rich environment at Lisbon's first Hello Kitty store. To play up the fun-factor and colors associated with the affable Japanese cartoon character, YDreams' bet on the yWalk and yLight. Entering the store, shoppers are greeted with an interactive Hello Kitty theme-based yWalk that displays a picture of them taken only seconds before. A little alcove at the back of the store features a yLight digital wall projection with Hello Kitty illustrations. Children are encouraged to get creative by "coloring" in the different canvases using a simple flashlight.

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  • this is great!

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