Using Social Media For Competitive Advantage - Part One

Guest lecture on Using Social Media for Competitive Advantage given at the Schulich MBA Program in India, Schulich School of Business, York University, Mumbai Campus. You can find the presentation that goes with this video at: http://www.slideshare.net/shiraabel/using-social-media-for-competitive-advant...

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Category:

Education

Tags:

• Shira Abel
• Social Media
• Competitive advantage
• Marketing
• Schulich School of Business
• York University
• Mumbai Campus
• education

[MrCellPhish]

Really good info. People need to realize no matter what is being said about social media its the best form of Word of Mouth Economics. Great job

[ShiraAbel]

Hi @MrCellPhish,

Thank you. I put a lot of time into creating this lecture. It's really not easy to get everything that is in my head out into a presentation :)

-s

[krisdhingra]

Thanks for sharing. I too am a great Fan of Seth Godin and feel that his works should be talked about more in Business Schools in the area of Marketing.