Naomi Klein on No Logo: Taking Aim at the Brand Bullies - Part 8 (2000)

February 14, 2000 http://www.amazon.com/gp/redirect.html?ie=UTF8&location=http%3A%2F%2Fwww.... Watch the full program: http://thefilmarchived.blogspot.com/2010/10/naomi-klein-on-no-logo-taking-aim...

In 2000, Klein published the book No Logo, which for many became a manifesto of the anti-corporate globalization movement. In it, she attacks brand-oriented consumer culture by describing the operations of large corporations. She also accuses several such corporations of unethically exploiting workers in the world's poorest countries in pursuit of greater profits. In this book, Klein criticized Nike so severely that Nike published a point-by-point response to perceived inaccuracies. No Logo became an international bestseller, selling over one million copies in over 28 languages.

In 2002 Klein published Fences and Windows, a collection of her articles and speeches written on behalf of the anti-globalization movement (all proceeds from the book go to benefit activist organizations through The Fences and Windows Fund). Klein also contributes to The Nation, In These Times, The Globe and Mail, This Magazine, Harpers, and The Guardian.

Klein has written on various current issues, such as the Iraq War. In a September 2004 article for Harper's Magazine, she argues that, contrary to popular belief, the Bush administration did have a clear plan for post-invasion Iraq, which was to build a completely unconstrained free market economy. She describes plans to allow foreigners to extract wealth from Iraq, and the methods used to achieve those goals. The 2008 film War, Inc. was partially inspired by her article, Baghdad Year Zero.

Klein's August 2004 "Bring Najaf to New York", published in The Nation, argued that Muqtada Al Sadr's Mahdi Army "represents the overwhelmingly mainstream sentiment in Iraq." She went on to say "Yes, if elected Sadr would try to turn Iraq into a theocracy like Iran, but for now his demands are for direct elections and an end to foreign occupation." Marc Cooper, a former Nation columnist, attacked the assertion that Al Sadr represented mainstream Iraqi sentiment and that American forces had brought the fight to the holy city of Najaf. Cooper wrote that "Klein should know better. All enemies of the U.S. occupation she opposes are not her friends. Or ours. Or those of the Iraqi people. I dont think that Mullah Al Sadr, in any case, is much desirous of support issuing from secular Jewish feminist-socialists." In 2004, Klein and her husband, Avi Lewis, released a documentary film called The Take about factory workers in Argentina who took over a closed plant and resumed production, operating as a collective. The first African screening was in the Kennedy Road shack settlement in the South African city of Durban, where the Abahlali baseMjondolo movement began.

Z Communications criticized The Take for its portrayal of the Argentine general and politician Juan Domingo Peron, which they felt portrayed him as a social democrat.

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