Fight Club - This is your life, and it's ending one minute at a time

Marketing executives at 20th Century Fox faced difficulties in marketing Fight Club and at one point considered marketing it as an art film. They considered that the film was primarily geared toward male audiences because of its violence and believed that not even Brad Pitt would attract female filmgoers. Research testing showed that the film appealed to teenagers. Fincher refused to let the posters and trailers focus on Pitt and encouraged the studio to hire the advertising firm Wieden+Kennedy to devise a marketing plan. The firm proposed a bar of pink soap with the title "Fight Club" embossed on it as the film's main marketing image; the proposal was considered "a bad joke" by Fox executives. Fincher also released two early trailers in the form of fake public service announcements presented by Pitt and Norton; the studio did not think the trailers marketed the film appropriately. Instead, the studio financed a $20 million large-scale campaign to provide a press junket, posters, billboards, and trailers for TV that highlighted the film's fight scenes. The studio advertised Fight Club on cable during World Wrestling Federation broadcasts, which Fincher protested, believing that the placement created the wrong context for the film.[42] Linson believed that the "ill-conceived one-dimensional" marketing by marketing executive Robert Harper largely contributed to Fight Club's lukewarm box office performance in the United States.

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[ViruzNoob14]

Fight Club and the Matrix; The greatest movies for men who 'Get it'

[campeona5]

DEBT and TAXES...The magic way they control YOU!! It would be nice to think that one day we could BREAK the chains, but unfortunately too many people are now brainwashed into thinking this is how things should be. Raising the DEBT ceiling is a win, win for the Politicians and banksters. They get you with more austerity, taxes and higher national debt repayments. Add in INFLATION...the biggest stealth TAX on the planet and we become the lemmings they want us to be!!

[whytehsadface]

book is so damn good

[Cadrin92x]

@mariecx do yourself a favor and read the book its great!

[itsbrake]

Matrix is 1000x more relevant than reservoir dogs and wall street, and full of existential wisdom and a call to look around you and question reality.

[HUaRC]

@yammer123 Yeah, because you will learn anything about yourself and true existence in those movies...

[steelerific2000]

@mariecx the book is pretty similar but goes more into project mayhem. Definitely do yourself a serivce and read it. Unlike most films form books the movie is just as good as the book which is already kick ass

[yammer123]

@ViruzNoob14 wallstreet and resevoir dogs are by far better movies than the matrix could ever live up to.

[ZwarteKonijn]

@TheBradcake you can start one ;)

[stratocaster1986able]

If I taught in Film School, I'd have kids study and watch this movie every week. Because this is a fucking movie to end all of them.

[Rob02150]

@TheBradcake

They are real...