This was a spec tv spot that I personally absorbed all the costs for because I thought this company had real promise. (Won't be doing that again any time soon!) Pretty straightforward idea that I still believe was right for the time (2002ish), however, the market had different ideas. BTW- the, uh, "logo" and tagline were "assets" they didn't want to change... Ahem.
Everything in the spot was real, in-camera, except one big thing.
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