Google Webinar: Display Targeting Strategies for Direct Response
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Uploaded by watchthisspace on Aug 5, 2011
Contextual. Audience. Remarketing. Demographic. Marketers have many options when it comes to targeting their display campaigns. The emergence of these technologies has transformed display into a powerful direct response medium, delivering measurable performance at scale for marketers. But with the plethora of options to choose from, where do advertisers and agencies begin?
This Google Webinar walks you through how to approach targeting strategies for your campaigns on the Google Display Network. Specifically it covers:
The "targeting toolbox" for direct response campaigns
Strategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiency
Tools, tips and best practices for maximizing ROI for your campaigns
- 9 likes, 2 dislikes
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Very difficult to understand her but good substance
kingsleague12 1 week ago
Video quality is average but please focus on audio quality so we can easily understand content and lesson.
waseemahmed28 6 months ago
Bad Audio make this video pretty unusable. It's a shame... I was interested, but stopped watching after 5 mins.
TheEdSpain 6 months ago
Really crappy audioquality.
wirsindwernigerode 6 months ago