Yell's new activity, Ministry of Found, is here to help consumers set up their own Pop Up Enterprise, making shop space accessible to all, not just big brands. The Ministry of Found campaign consists of working with a number of successful entrepreneurs to create tutorials that offer invaluable advice to potential new business owners, and will demonstrate exactly how to do it with an innovative new PUE of the same name.
Here, Taryn Ross - Editor and Founder of the influential website 'Urban Junkies' offers her top tips on how to find your own style, set a point of difference for your pop-up shop and the importance of being 'online'.
Read more on the Ministry of Found blog http://ministry-of-found.com/
Video also available via the Yell marketing advice centre at http://marketing.yell.com/advice-insights/pop-up-taryn-ross.html
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