Published on Oct 31, 2013
Creating a commercial or ad? Here's some tips and a checklist. Also, it's Halloween, so I dress like a Scotsman - MY SINCERE APOLOGIES TO ALL SCOTS! I also get crazy with a buzzer, and do the "One-Take Dance". Happy Halloween to ALL!
ONE: CLEARLY define the PURPOSE of your commercial.
TWO: CLEARLY define the AUDIENCE for your commercial.
THREE: CLEARLY define the MESSAGE of the commercial.
FOUR: CLEARLY define the COMMAND for your commercial.
FIVE: CREATE the commercial.
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ABOUT THE BASIC FILMMAKER:
I post videos, short films, DIY build projects you've never seen before, After Effects tutorials, and cover cameras, gear, sliders, makeup, DSLRs, cranes, jibs, dolly's, stabilizers, shoulder rigs, rail systems, green screen tutorials, and answering any question you ask about filming.
Canon DSLR and 50mm lens. Rode lapel mic and Zoom H1 recorder. Edited in Premier Pro CC.
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To YouTube and Vimeo for giving filmmakers a home and to Andrew Kramer, Freddie Wong, Film Riot, The Frugal Filmmaker, Knoptop, Indy Mogul and Corridor Digital for trail blazing.
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