5. Measuring The Social - Gaming

Dan Neely, founder and CEO of Networked Insights, illustrates how game sales only tells part of the story and engagement online around these games shows the entire progression from presale to actual sale to people's continued engagement around the game.

Networked Insights measures the 'social' across social media... helping companies understand 100% of what's going on around their brand.

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Networked Insights is transforming tactical market research into strategic Customer Intelligence by combining proprietary Web 2.0 mining technology, deep social media expertise and rich interactive analytics to drive better business decisions.

Visit us at www.networkedinsights.com

Category:

Science & Technology

Tags:

• customer
• intelligence
• community
• collective
• wisdom
• network
• engagement
• research
• marketing
• advertising
• social
• media