"Haunted" TAC Drink drive TV ad

After 16 years it was time to find another angle to the drink drive story. This shows how the grief and guilt at killing a young child affects every waking (and sleeping) moment of a mans life.

On watching the commercial in market research, one habitual drink driver remarked If youre going to drive, you shouldnt drink at all. The message got through.

The driver was played by a 33 year-old; first, make-up reduced his age by 10 years, then it aged him by 30 years.
Launched: 2005.
Victorian Road Toll that year: 345.
http://www.tac.vic.gov.au
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Category:

Film & Animation

Tags:

• Haunted
• TAC
• Drink
• drive
• commercial
• Transport
• Accident
• Commission
• Victoria
• TV
• ad
• road
• trauma
• toll
• safety