Spitfire Agency Sponsor Execution for Client Stanley at Bonnaroo 2009

Spitfire Agency Sponsor Execution for Client Stanley at Bonnaroo 2009. Spitfire created, negotiated and implemented this deal which involved digging wells at Bonnaroo and offering free cold filtered water for all attendees. With the average attendee drinking 24 disposable bottles of water at a 4 day summer festival, and approx 5,000 bottles sold, we reduced Bonnaroo's waste by 120,000 plastic bottles. $1 was given to Global Water Challenge per bottle, further enabling them to provide free safe drinking water to our less fortunate global community. What you see here is Spitfire's Taste Test challenge, created to prove that bottled water is not "better" than tap. The bottles are filled with 1. Bonnaroo well water, 2. Hotel tap water, 3. Mountain Spring Water & 4. bottled water from a municipal source. Throughout the entire 4 day promotion, only about 30 people were able to identify the water source. The funny thing is that based on the total number of people who took the challenge, there should have been more than 4 times that many winners just based on chance alone. Proof positive that tap water is just as good as bottled, as was the well water we provided for all attendees for free.

Category:

Nonprofits & Activism

Tags:

• water
• bonnaroo
• spitfire
• promotion
• marketing
• stanley
• 1913
• disposable
• bottle
• environment
• festival