Kendrick Lamar & Nosaj Thing

Kendrick Lamar is a 24-year-old musician from Compton, California. His diverse style has distinguished him as the West Coast's most exciting new rap artist. Step into the studio with Kendrick and electronic producer Nosaj Thing to watch the creation of their original song "Cloud 10".

Kendrick uses his Windows Phone to go onto Zune Marketplace and listen to music, including his own critically-acclaimed album Section.80. Always writing lyrics on tour, The Pocket Voice Recorder mobile app on Windows Phone allows Kendrick to record rhymes and melody ideas whenever he wants.

Directed by David Black. Produced by Hak Lonh for Champion & King.

Download the full "Cloud 10" Mp3 here: http://bit.ly/KendrickCloud10

Windows Phone presents the Me series, a collection of short film essays exploring a day in the life of creative Windows Phone users. With seamless connectivity between contacts and social networks in the People Hub, one touch searching from Bing and the only phone to come with Office Mobile built-in, Windows Phone allows these users to create and connect anywhere, at any time.

• Category

  Music

[iThinksEpic]

thumbs up if you paused the video to read what was on the white board.

[wakeem93]

I kinda feel bad for the rest of Black Hippy, I feel like they don't get enough shine, even though Kendrick deserves everything he's got and more

[Charlie Luciano]

I like watching videos of recording artists like this u can learn from them on YouTube god bless the Internet

[Andrew Acacia]

Someone spelt Eminem wrong :D Mwahahahaha. 0:15 

[Matan Levy]

pause at the white board 0:14 it says EmineN lol

[ifeakorvictor]

Cloud 10, very solo style.

[NIftyWithIT]

i feel like a idiot i was wondering why is he talking about the windows phone so much i thought this was just a interview with him and nosaj thing

[jguzman8671]

everything dr. dre looks for in an artist is written on that whiteboard :o

[Jwils29]

Kendrick Lamar - Cloud 10... Great track. New Nosaj Thing fan

[MakaveliShakur7]

anyone else notice that on the whiteboard one of the songs from Eminem was "Why I Am"

[alexis randle]

is it me or does kendrick's voice sound 10 times deeper?