Coraline Campaign - Wieden+Kennedy

Coraline is the first feature film from Portland, Oregon, newcomer LAIKA Studios. Directed by Henry Selick (The Nightmare Before Christmas) and written by pop-lit superstar Neil Gaiman (Hugos, Nebulas, Newbery), it is the first stop-motion animated feature filmed entirely in 3D.

Wieden+Kennedy's challenge: How can they get a broader audience to be excited about a movie that looks like a typical children's film but is much more? How could they use the equities they had to market this film in a way that reflects its unique nature and gets people excited to see it?

Category:

Film & Animation

Tags:

• Coraline
• Wieden+Kennedy
• LAIKA
• Stop-Motion
• Animation